Antwon is the director of marketing for a midsize firm. You run into him while heating coffee in the office kitchenette and ask him what he’s up to. He explains that he’s in the process of calculating project proposals to determine which best support the department and company’s annual targets. In what activity is Antwon participated?
Antwon is performing portfolio management activities. Portfolio management is defined as the centralized management of one or more portfolios to achieve strategic objectives; it involves guiding the investment decisions of the organization to meet the organization’s strategic goals.