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As part of starting a project, the product manager meets with the project team to judge the team charter and establish team norms. The product manager also emphasises the importance of quality and sets the expectation that it will be integrated into every iteration. Managing quality is often called what?

A Quality assurance

Managing quality is sometimes referred to as quality assurance. Manage Quality is a process within the Project Quality Management Knowledge Area. According to the PMBOKĀ® Guide, the term manage quality is meant to represent non-project work.