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Question:

What action should the project manager perform?  

A Bring the scope creep to light and address it with the change control board. 
Explaination

Fairness includes avoiding favoritism and discrimination against others, avoiding and reporting conflict-of-interest situations, and maintaining impartiality in a decision-making process. In this case, scope creep should be treated as an unapproved change. This would need to go through the formal change control process.